top of page
Gradiente di colore astratto

How we help clients in the strategic area

A five-year static plan simply can’t keep up.

That’s why we use a dynamic, proven strategy journey. Your leadership team won’t observe from the sidelines—they will challenge entrenched beliefs, confront the real issues, and fully commit to new directions.

We help you frame critical decisions, uncover how and why you create value, explore alternative futures, stress-test strategic pathways, choose a coherent direction, commit resources with conviction, and build the muscle to continuously evolve your strategy as new insights emerge.

​

We supported various kind of companies in:

  • strategy definition (company, portfolio, regulatory, etc.);

  • business model change;

  • organisational design;

  • support in M&A;

  • strategic acquisition of new companies and technologies;

  • strategy implementation.

​

 

Texture rocciosa astratta

How we help clients in the portfolio area   

Companies in agribusiness, and in particular in crop protection are under intense pressure to innovate fast while considering regulatory aspects, controlling costs and effective production or sourcing of active ingredients. They must create products that truly win with customers, even as expectations shift, markets pivot, and regulatory forces reshape the landscape.

Our product/portfolio development consulting cut through this complexity, crafting decisive portfolio strategies, accelerating time-to-market, and driving smarter spend .

​

Starting from market gaps and opportunities, to the a tailor made proposal for each single customer to portfolio design, registration and launch all our processes are built together with the client, adapting decisions and choices to specific company and market conditions. 

Relying on a proven effective network of expert will ensure to be up to date and reactive on regulatory and competition changes. 

We supported various kind of companies in:

  • Portfolio gap analysis;

  • analysis of market potential for specific actives/solutions;

  • portfolio or specific product design (proposing innovative solutions based on existing or new actives) ;

  • technologies screening and acquisition;

  • project management for new products registration and launch (starting with plan design to coordination of CRO, regulatory consultants, labs and other experts);

  • pre launch and launch of product/portfolio.

Trama blu astratta

Ho we help clients in the business intelligence area 

​Organisations that master market knowledge and data gain a competitive edge. 

Data and  knowledge are the foundation of business decisions, changes and transformations. When integrated from strategy through execution they accelerate innovation, strengthen emerging technologies and enable real-time decisions.

Leading organisations derive insights from knowledge, not just information. 

A data fabric unifies disparate services, provides a single view of data and decouples consumption from legacy systems.

Explore how Moveo data and decision intelligence approach can power your business in crop protection and crop nutrition.

Business intelligence and market knowledge are two areas of excellence for Moveo. We can provide market analysis both on demand and line studies on specific markets and or active/products like for example:

  • Analysis based on a specific active ingredient in Europe, providing deep dive on value, volume, prices, product range, targets, crops by key countries;

  • Sectorial analysis on specific targets;

  • Biologicals market line study, updated yearly, containing details on European market of biocontrol, bio pesticides, biostimulants by key countries. 

  • Position papers on specific actives. 

Our large network allow us to do a stable market monitoring in Europe.

Modello astratto della Terra

How we help clients in marketing area

Customer experience is essential not only in retail consumer business, but it is key also for professional user like in agribusiness, both B2C and B2B.

 

To harness that value, companies must understand and act on key customer behaviours.

Experience is no longer a “nice to have”; it is a core differentiator that drives growth. By pinpointing the behaviours linked to positive financial outcomes, organisations can create win-win dynamics where stronger experiences generate economic value and more satisfied customers.

In a European crop protection market dominated by generic molecule (over 75% in value) generate value true differentiation and improvement of customer experience is crucial. 

Thanks to long experience in this area, we had the opportunity to support different companies in various area of marketing.

We can offer marketing consulting services for various industries supporting clients in:

  • branding and re branding;

  • product positioning and pricing;

  • prelaunch and communication activities;

  • segmentation;

  • pricing;

  • position papers;

  • stewardship.

bottom of page